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Our Story

Meet our leader who reimagined a better way to thicken food and beverages.

John Holahan, Inventor and Founder

Education

Bachelor in Engineering, University of Minnesota, Twin Cities, MN
Master of Business Administration, Washington University, St. Louis, MO

About

Holahan graduated from the University of Minnesota with a Bachelor in Engineering in 1992. After graduation he worked for Kelco - a thickener company owned by Merck and eventually sold to Monsanto - where he became an expert in several industrial thickeners. During his time at Kelco, a co-worker's mother was in hospice care and refused to drink anything made with a starch thickener. It was there that his coworker was introduced to powdered xanthan gum - a common additive used to thicken and stabilize foods. Shortly after, her mother began to drink again; ultimately she believed it gave her more time with her mother.

Soon after, John began the MBA program at Washington University in St. Louis, MO. During a class project, he remembered how xanthan powdered thickener helped his coworker's mother. However, he knew that powdered xanthan gum thickener was not the answer as it was much harder to dissolve than starch. Holahan explored making a liquid xanthan gum thickener that would make mixing less complicated. He developed a business plan, designed a prototype and sought input from various hospitals and longterm care facilities. His business plan was so well received by professionals in the industry that upon graduation in 2001, he founded SimplyThick, LLC.

Over the years, Holahan has presented to various long-term care trade organizations on the topics of International Dysphagia Diet Standardisation Initiative (IDDSI), dysphagia, thickeners, and rheology. He has trained over 2000 therapists and dietitians on IDDSI framework including methods in testing food at bedside for various IDDSI diet levels. Holahan continues to work as the President of SimplyThick and pursues his passion of improving the lives of those living with dysphagia.

Interests

In John's free time he enjoys spending time with his wife and family, fostering dogs (14 to be exact), and hosting exchange students. John is also an avid St. Louis Blues fan and loves to support his city by attending every game possible. He even attended every home and away game of the 2019 Stanley Cup Finals - 4 in Boston, 3 in St. Louis. (That is more games than Ryan O'Reilly's mother attended!)

John Holahan
"We always remember that our goal is to make lives better. We've never been satisfied with ourselves, and we know there has always been room for improvement. Over time, we have reduced preservatives, improved the taste profile, enhanced mixing ease, and re-invented our packaging to embrace IDDSI."

Learn More about Our Thickener

 

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Please note SimplyThick is a financial supporter of IDDSI but has no input on the content or direction of IDDSI.

SimplyThick®, SimplyThick The Thickening Gel You Can't Taste®, and Simply Different, Simply Better® are registered trademarks of SimplyThick, LLC, St. Louis, MO. Use of SimplyThick gel is covered by the following patents: US Patent 7,638,150; Canadian patent 2,459,924; Australia patent AU 2004209974 B2, AU 2008202549. Other patents pending.

Privacy Policy | Return Policy | Shipping Policy
SimplyThick®, SimplyThick The Thickening Gel You Can't Taste®, and Simply Different, Simply Better® are registered trademarks of SimplyThick, LLC, St. Louis, MO.
Use of SimplyThick gel is covered by the following patents: US Patent 7,638,150; Canadian patent 2,459,924; Australia patent AU 2004209974 B2, AU 2008202549. Other patents pending.
Política de Privacidad | Politica de Devoluciones | Politica de Envíos
SimplyThick® y SimplyThick El gel que no podrán degustar® son marcas comerciales de SimplyThick, LLC, St. Louis, MO registradas.
Simplemente Diferente, Simplemente Mejores.™ es una marca comercial de SimplyThick, LLC. St. Louis, MO. ©2004-2016 SimplyThick, LLC, St. Louis, MO. Reservados Todos Los Derechos.
El uso de SimplyThick gel está cubierto por las siguientes patentes: Patente de Estados Unidos 7.638.150; Patente canadiense 2.459.924; Patente Australia AU 2004209974 B2, AU 2008202549. Otras patentes pendientes.
Politique de Confidentialité | Politique de Retour | Politique d'Expédition
SimplyThick®, SimplyThick Le Gel Épaississant Que Vous Ne Pouvez Pas Goûter® et Simplement Différent, Simplement Mieux.™ sont des marques déposées de SimplyThick, LLC, St. Louis, MO.
L'utilisation du gel SimplyThick est couverte par les brevets suivants: Brevet Américain 7.638.150; Brevet Canadien 2.459.924; Brevet Australien AU 2004209974 B2, AU 2008202549. Autres brevets en instance.