Although we always strive to keep things as simple as possible, the information in this document is long.  The first section “HIGHLIGHTS” is a very brief summary of our policies.  The section that follows “DETAILS” contains all the detailed information that our attorneys and certain state laws require. 


At SimplyThick, we collect and use your information for several limited reasons that are described below

We only will share your personal information with select third parties that have a business need-to-know .  Examples are transmitting your credit card information to our credit card processor or putting your address on a UPS label so that your package will be delivered to you.

We do not sell your information.

We do use web cookies, but only to allow you access to our site.  We do not use tracking cookies.

We do not keep your complete credit card information on file.  We feel this best protects both of us.  When we collect and store personal information, we use standard and accepted  security and encryption protocols such as Sockets Layer (SSL).

Greater details and explanation can be found in the next section.


The following Privacy Policy describes the online information and privacy practices for Simply Thick, LLC (“SimplyThick”) and (the “SimplyThick Web Site”) and all other locations, occasions or events where your personal information is collected by, or on behalf of, SimplyThick. When you provide us your personal information, you consent to the information practices described in this policy.

This Privacy Policy may not apply to any Web site that is accessible through the SimplyThick site. Our Web site may contain links to other sites operated by third parties, including but not limited to third-party sites that display the SimplyThick trademarks. We encourage you to read the privacy policies of those other sites to learn how they collect, use, share and secure your information.

To assist you with reading through our Privacy Policy, we have provided questions and answers below that you may find helpful in understanding our privacy practices:


We may collect personal information such as:

  • Your contact information (name, mailing address, phone number, e-mail address).
  • Your billing/shipping information (credit card number, shipping address).
  • Your personal preferences relating to the products we may offer.


While shopping or taking advantage of services available from us, we may ask that you provide personal information. For example, we may request personal information when you:

  • Set up an account online
  • Purchase products or services
  • Contact us with a question or concern
  • Participate in other activities with SimplyThick

When submitting personal information through an online form, we do not require you to complete any field that you don’t want to.  Because of this, there is a risk that if you don’t fill in sufficient information, then we may have to contact you to get further information to fulfill your requests of us.   


We use the information you provide in order to:

  • Fulfill requests for products, services or information
  • Provide customer services
  • Offer new products and services
  • Improve the effectiveness of our Web site, our marketing endeavors and our services and offers
  • Conduct research and analysis
  • Send marketing communications
  • Perform other business activities


Information From/About Friends or Family

If you provide us information about others, or if others give us your information, we will only use that information for the specific reason it was provided. Examples include providing a friend's shipping address for delivery purposes.

Information From Third Parties

SimplyThick may obtain consumer information from third-party providers in order to improve the accuracy of our customer database, increase our understanding of our customers or to identify potential customers.


SimplyThick does not sell or rent your personal information to third parties.

We may need to share your personal information with certain third parties such as our agents, service providers and other representatives acting on our behalf for limited purposes. For example, we may share personal information with third parties to perform services on our behalf such as:

  • Fulfilling our customers' orders
  • Sending SimplyThick marketing communications
  • Delivering packages
  • Conducting research, analysis or administering surveys
  • Sending regular mail and e-mail on behalf of SimplyThick
  • Processing credit card payments

The third parties with whom we conduct business are only authorized to use your information to perform the service for which they were hired. As part of our agreement with them, they are required to follow the privacy guidelines we provide them or that they currently have and to take reasonable measures to ensure your personal information is secure.

From time to time, we may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We may also transfer personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.


SimplyThick is an opt-out organization. Once we receive your information, we may send you marketing communications that contain valuable offers and other content. You always have the ability to opt-in or opt-out of receiving future marketing communications from SimplyThick.

To opt-out of or opt-in to receiving marketing communications from SimplyThick, please take one of the following actions:

1)         Follow the directions on a marketing e-mail or direct mail marketing communication from us. All marketing communications from SimplyThick will tell you how to stop receiving them.

2)         Email us at and provide your current contact information.

3)         Or, send a request with your current contact information to:

Attn: Privacy Manager
200 S. Hanley Rd.
Suite 1102
St. Louis, MO 63105

If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address and indicate specifically what type of marketing communication(s) (e.g., e-mail, direct mail and/or phone) you wish to receive or stop receiving. This will ensure we identify you correctly in our systems and accurately process your request.

SimplyThick will take appropriate steps to implement your request to opt-out of or opt-in to receiving marketing communications. Please note that due to production, mailing and system timelines, in order to remove you from our marketing lists, it may take up to:

  • 10 business days for e-mails
  • 30 days for phone calls
  • 6 weeks for direct mail

Until that change takes effect, you may still receive marketing communications from us.

Also, please note that even though you may have opted out of receiving marketing communications, you may still receive business-related communications such as order confirmations, product recall information, loyalty program membership status or updates or other organization-related communications.


When you are shopping online, we have security measures in place and take reasonable precautions to protect against the loss, misuse and unauthorized access of your personal information under our control. SimplyThick cannot ensure or warrant the security of any information you transmit to us by e-mail, and you do so at your own risk.

Safe Shopping Policy on

Because the security of your personal information is a high priority, we have taken numerous steps to ensure that it is processed confidentially, accurately and securely. The SimplyThick Web Site use encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name, address and credit card number.

SimplyThick does not store a complete copy of your credit/bank card information after we transmit the data to our processor during the order process.  After you have entered your credit/bank card information on our website and a transaction is completed, we only store a record of the last 4 digits of the card number for purposes of maintaining our records regarding the transaction.  We feel this best protects your credit card information.  This means that you will have to enter your credit card information each time you wish to use your card to order from our website.  This also means that you will have to re-enter your card information if the card processor denies your transaction and you wish to try re-submitting your order.

Choosing a Personal Password on

When you create an online account on, you need to select a personal password. We typically will ask you to use your phone number as the key to access your account because it is unique and you are not likely to forget it.  But you can use any other number that you would like to use to set up and access your account.  However, if you use a password other than your telephone number this will mean that we may not be able to reach you by telephone if we need to.  If you want to change the password you use to access your account, simply change the phone number in the “Update My Profile” section of our website or as otherwise indicated in this Privacy Policy.

To maximize your level of protection for your password, you should choose at least 10 numeric characters. You are solely responsible for maintaining the secrecy of your password or any account information. You do not have the ability to purchase on our site without logging into the website. 



A cookie is a small data file that a Web site or e-mail may send to your browser, which may then be stored on your hard drive. Our Web site and e-mails may use cookies to create a more personalized shopping experience for visitors to our site. Cookies simulate a continuous connection — they let us "remember" information about your preferences and session, and allow you to move within areas of our Web site without reintroducing yourself.

Thick may use a third party to place cookies on your computer to collect non-personally identifiable information. Although our cookies may contain a unique user ID, they do not collect or store any of your personally identifiable information.

You may choose to set your Web browser to not accept cookies. If your cookies are disabled, you can still view our site, but you cannot create an account or make purchases.

Our Web server automatically collects clickstream information such as the address (or URL) of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site, and any search terms you may have entered on our site, among other things.

Our Web site may also use other technologies to track which pages of our Web site our visitors view. This anonymous clickstream data helps us understand how visitors use our Web site.

Third-Party Ad Providers

They may collect anonymous information about your visits to our Web site, and your interaction with our ads. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to this and other Web site so that we can provide advertisements about goods and services.

No personally identifiable information is collected in this process. We may share anonymous information with this service provider in an aggregate form, for purposes of analysis and improvement of our site.
If you would like more information about this practice and to know your choices about not having this information used by our third-party advertiser, visit


SimplyThick wants your information and marketing preferences to be accurate and complete. We provide several different methods for you to update your personal information. To update your information:

1)         If you’ve created an account on, you can update your information by visiting the “Update My Profile” section of our website after logging into your account.

2)         Call:   314-721-2022 (during business hours CST) or 800-205-7115 (after business hours)

3)         Send a request to:

4)         Send a request to:

Attn: Privacy Manager
200 S. Hanley Rd.
Suite 1102

St. Louis, MO 63105

If you send an e-mail or letter request, please be sure to indicate your current information and the requested changes you would like made.


We will not knowingly or intentionally collect personal information online from children under the age of 13. We are committed to protecting the privacy of children.


Please contact our Privacy Manager to report any known or suspected privacy or security breaches or to submit privacy or security-related questions or complaints. After receiving your inquiry, we will respond within five business days. You may contact us in the following ways:

1)         Call:  314-721-2022 (during business hours CS
T) or 800-205-7115 (after business hours)

2)         Send a request to:

3)         Send a request to:

Attn: Privacy Manager
200 S. Hanley Rd.
Suite 1102
St. Louis, MO 63105


Because SimplyThick will continue to implement new technologies and improve the services and features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats for you to review. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a different manner, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Last revision date: February 7, 2006