About SimplyThick, LLC
Based in St. Louis, MO, SimplyThick LLC is dedicated to the development of innovative technologies serving people with swallowing problems. SimplyThick® , the company’s patented thickening agent, was introduced in October 2001.
Management Team
John Holahan, Inventor and Founder. Mr. Holahan brings a solid background in brand management and product development. In his last position at Monsanto/Pharmacia, Mr. Holahan was a member of an entrepreneurial team that developed several innovative technologies for the pharmaceutical and medical device industries. His innovations are the technical basis for SimplyThick® and the founding of the company. Mr. Holahan has a B.S. in Paper Science and Engineering from the University of Minnesota and is a graduate of the Executive MBA program at Washington University in St. Louis.
Joe Fiala, Vice President. Mr. Fiala brings a record of successfully establishing new business ventures. Most recently Mr. Fiala served as Vice President and Marketing Director for a Fortune 500 company. In this role, he established new markets and expanded existing markets. His leadership resulted in over $10M of new business in less than one year. Previously, Mr. Fiala served as General Manager of a $40M business unit and subsequent to that was a key component of an entrepreneurial start-up venture within the firm. Prior to that he was a founding member of the Midwest presence of a now-national consulting firm. Mr. Fiala is a graduate of the Executive MBA program at Washington University in St. Louis and also holds Bachelor’s and Master’s degrees in Engineering from the same institution.

